A former third-party rival, Robert F. Kennedy Jr., and a former Democrat congresswoman from Hawaii Tulsi Gabbard endorse Trump and sign on to his transition team.

The ads focus is on Project 25, a roadmap for governing written by a coalition of outside groups that have ties to Trump’s campaign and a forward written by J.D. Vance. A number of Trump’s policies are, indeed, incorporated in this document, for example eliminating the Department of Education, but Trump disavows a number of others, like cutting Social Security and Medicare which Trump has said he would do in the past but now says he will not do. Some call this ad an exaggeration, while others call it a dire warning for democracy.

To an America who doesn’t know that much about Kamala Harris, this ad lets voters know that Kamala’s actually the tougher, stronger candidate when it comes to the border and showcases her actions as California Border-State Prosecutor and Vice President to back that up. The ad ends with the narrator stating: “Fixing the border is tough. And so is Kamala Harris.”

With crime as a centerpiece to the Trump election strategy, this ad is highly reminiscent of the infamous 1988 Willy Horton ad that Republican George H. W. Bush successfully used to win the Presidency. The scenario is that a brutal black convicted male is released from prison with the blame going to Democrat Michael Dukakis (then) and Kamala Harris for Shawn Michael Tillman (now). That criminal then goes on to murder others — a reflection of “Harris’s liberal ideas that get people killed.” It worked once. Can the same type of disingenuous appeal win again 36 years later, particularly since viewers rarely do fact-checks?

With a $19 million campaign primarily in swing states to re-introduce Kamala to America just before the Democratic convention, “Knows” is the most commonly aired ad. Here Kamala lets voters know where she came from, as opposed to Trump, and, who and what she is fighting. The narrator wraps it up with: “Being President is about who you fight for and she’s fighting for people like you.” There are many more ads to come focusing on her career and her toughness.

Democrats are on the defense when it comes to immigration, fighting perceptions that Republicans are stronger on the border. Referencing the bi-partisan bill that Trump blocked, the ad’s narrator says Trump got in the way of fixing our broken immigration system and dramatically lists the solutions that Kamala supported. Towards the end the narrator also adds that Kamala has “prosecuted transnational gang members and got them sentenced to prison. Trump is trying to avoid being sentenced to prison.”

It’s Trump immigration attack ad versus Harris immigration attack ad.  On an issue where polls show Republicans have more credibility, the Trump campaign is putting the majority of its spending — more than $73 million — in ads over the past month.This ad is one good example. Putting the blame solely on Harris, the narrator introduces a happily dancing Kamala as “America’s border czar” and states the many ways “she’s failed us”. At the end, the narrator declares her: “Failed. Weak. DANGEROUSLY Liberal.”

After Biden drops out of the Presidential race, the Kamala Harris campaign releases it’s first ad, hugely upbeat with video images of joyous Americans and quick cuts to the voice track of Beyoncé’s song “Freedom.” She asks and answers her own question: “What kind of country do we want to live in? There are some people who think we should be a country of chaos, of fear, of hate. But us, we choose something different. We choose freedom.”