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Directly below are some representative election 24 campaign ads, starting with Trump v Biden and moving on to the Donald Trump/J.D. Vance v Kamala Harris/Tim Walz official campaigns. For the most emotional ads, go to our app "PLAYED: Play or Get Played" which you can download for free here. You won't have seen many of the ads we're showing as they may only run in swing states where media dollars count the most.
Not to ignore history, we've also kept some ads from prior Trump v Biden and Trump v Clinton battles, so you can compare.
Do heads win over hearts? Facts over fiction? Watch and decide what you think.
Then, towards the end of our gallery, check out some of the most notorious political ads of all time. Fun to watch!
2024, TRUMP. "Endorsement"
A former third-party rival, Robert F. Kennedy Jr., and a former Democrat
A former third-party rival, Robert F. Kennedy Jr., and a former Democrat congresswoman from Hawaii Tulsi Gabbard endorse Trump and sign on to his transition team.
2024, HARRIS. "Control"
The ads focus is on Project 25, a roadmap for governing written
The ads focus is on Project 25, a roadmap for governing written by a coalition of outside groups that have ties to Trump’s campaign and a forward written by J.D. Vance. A number of Trump’s policies are, indeed, incorporated in this document, for example eliminating the Department of Education, but Trump disavows a number of others, like cutting Social Security and Medicare which Trump has said he would do in the past but now says he will not do. Some call this ad an exaggeration, while others call it a dire warning for democracy.
2024, Harris. "Tougher"
To an America who doesn’t know that much about Kamala Harris, this
To an America who doesn’t know that much about Kamala Harris, this ad lets voters know that Kamala’s actually the tougher, stronger candidate when it comes to the border and showcases her actions as California Border-State Prosecutor and Vice President to back that up. The ad ends with the narrator stating: “Fixing the border is tough. And so is Kamala Harris.”
2024, Trump. "Radical Ideas"
With crime as a centerpiece to the Trump election strategy, this ad
With crime as a centerpiece to the Trump election strategy, this ad is highly reminiscent of the infamous 1988 Willy Horton ad that Republican George H. W. Bush successfully used to win the Presidency. The scenario is that a brutal black convicted male is released from prison with the blame going to Democrat Michael Dukakis (then) and Kamala Harris for Shawn Michael Tillman (now). That criminal then goes on to murder others — a reflection of “Harris’s liberal ideas that get people killed.” It worked once. Can the same type of disingenuous appeal win again 36 years later, particularly since viewers rarely do fact-checks?
2024, Harris. "Knows"
With a $19 million campaign primarily in swing states to re-introduce Kamala
With a $19 million campaign primarily in swing states to re-introduce Kamala to America just before the Democratic convention, “Knows” is the most commonly aired ad. Here Kamala lets voters know where she came from, as opposed to Trump, and, who and what she is fighting. The narrator wraps it up with: “Being President is about who you fight for and she’s fighting for people like you.” There are many more ads to come focusing on her career and her toughness.
2024, Harris. "Blocked"
Democrats are on the defense when it comes to immigration, fighting perceptions
Democrats are on the defense when it comes to immigration, fighting perceptions that Republicans are stronger on the border. Referencing the bi-partisan bill that Trump blocked, the ad’s narrator says Trump got in the way of fixing our broken immigration system and dramatically lists the solutions that Kamala supported. Towards the end the narrator also adds that Kamala has “prosecuted transnational gang members and got them sentenced to prison. Trump is trying to avoid being sentenced to prison.”
2024, Trump. "I Don't Understand"
It’s Trump immigration attack ad versus Harris immigration attack ad. On an
It’s Trump immigration attack ad versus Harris immigration attack ad. On an issue where polls show Republicans have more credibility, the Trump campaign is putting the majority of its spending — more than $73 million — in ads over the past month.This ad is one good example. Putting the blame solely on Harris, the narrator introduces a happily dancing Kamala as “America’s border czar” and states the many ways “she’s failed us”. At the end, the narrator declares her: “Failed. Weak. DANGEROUSLY Liberal.”
2024, Harris. "We Choose Freedom"
After Biden drops out of the Presidential race, the Kamala Harris campaign
After Biden drops out of the Presidential race, the Kamala Harris campaign releases it’s first ad, hugely upbeat with video images of joyous Americans and quick cuts to the voice track of Beyoncé’s song “Freedom.” She asks and answers her own question: “What kind of country do we want to live in? There are some people who think we should be a country of chaos, of fear, of hate. But us, we choose something different. We choose freedom.”
We launched an app for use during national elections. It's named "Played: Play or Get Played." The idea is to alert you to manipulative techniques and the telltale tricks of disinformation. Every dollar you chip-in to HonestAds helps support this kind of "know the signals" initiative. To chip-in, send a check in any amount to: HonestAds, 134 Spring Street, Suite 302, New York, NY 10012 or email talk@HonestAds.org, and we'll get back to you.
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The National Institute for Civil Discourse works with people and institutions to take responsibility for our current incivility and political dysfunction and transform it to strengthen our democratic traditions. Visit the Institute’s newest initiative, Respect or Reject: Let’s Put Civility Back into Political Campaigns, to take a stand against negative campaign ads this election season.
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The One Club exists to champion and promote excellence in advertising and design in all its forms. It is the world’s foremost non-profit organization devoted to elevating creative work in the industry. It seeks to celebrate the legacy of creative advertising and to use that legacy to inspire future generations. The One Club is the ‘keeper of the flame’ for advertising creatives.
A partner and principle of award-winning Frankfurt Balkind, one of the first integrated communications agencies, Harriett comes from the world of branding, communications and marketing. With offices in NY, LA and San Francisco, she spent more than three decades working with clients in industries going through change. A political junkie, during house-to-house canvassing in swing states she was appalled that the political ads crowding the airways were predominantly deceptive and that many busy peoples’ voting decisions were dependent on watching them. Seeing a dearth of interest in her own industry, HonestAds was born. As she puts it, “There is plenty of manipulation to go around, regardless of political party.” HonestAds has been featured in numerous articles, was part of the Museum of Modern Art experiential online exhibit “Design and Violence,” and Harriett conceived and guest curated the multi-award-winning immersive exhibition: “I Approve This Message: Decoding Political Ads” at the prestigious Toledo Museum of Art, focused on showcasing manipulative media techniques. She was a guest curator at the New-York Historical Society for an updated “I Approve This Message” to be showcased in September 2020 and, when that was cancelled due to Covid museum closure, she wrote the highest rated blogs for that institution. She has also developed a free app “PLAYED: Play or Get Played” where you can play a video game of historical and current political ads and see for yourself if you get played. Harriett has served on the board of directors for Symphony Space, the advisory board for COVE: Center for Visual Expertise, the Foundation for National Progress, GingerFinds Talent Lab, and on the operating council of Eurica Media Lab.
Diane serves as a Venture Partner with Voyager Capital and works with startups in the enterprise software, Internet/mobile/social, and security software industries. She was previously Senior Vice President of Marketing and Business Development for Sanctum (acquired by Watchfire) and Vice President of Worldwide Marketing for Informix Software (acquired by IBM). She is a Board observer of Act-On Software, Chirpify, Elemental Technologies, Lytics, and Ubix, and on the Boards of TiE Oregon, Oregon Entrepreneurs Network (OEN), Portland Seed Fund and Oregon Israeli Business Alliance (OIBA).
Arline has been an officer of various Mosbacher family entities for more than twenty-eight years and is currently a principal and Chief Financial Officer of Mosbacher Properties Group LLC. She was formerly an economic and political analyst and later branch chief at the Central Intelligence Agency and a President’s Executive Exchange fellow. She was a strategic planner for City Investing Company, Inc. where she assessed proposals for Pennsylvania Avenue Development Corporation. Most recently, she was a member of the board of the Union Square Business Improvement District and is a member of the board of Primary Stages. She is the sponsor of The Edward R. Wiener Arts Scholarships, providing partial college tuition for more than 95 graduating seniors in New York City public schools.
Now based in Hong Kong, Natalie is Chief Creative Officer APAC MEA Publicis Groupe after having served as Executive Creative Director at Google in New York City. Prior to that she was Executive Creative Director at Razorfish New York and ECD at McCann Erickson, leading transformation and integrated work for global brands such as IKEA, Nespresso and L’Oreal. Natalie spent three years in China as executive creative director running OgilvyOne; with her leadership OgilvyOne Shanghai was one of the most award-winning integrated/digital agencies in Asia. Before China, she was creative director at R/GA New York, leading numerous Nike accounts. Her work has picked up an ADC Gold Cube, Cannes Titanium Grand Prix, D&AD Black Pencil, One Show Interactive Best of Show and Grand Clio. She most recently was Interactive Jury Chair for the Art Directors Club.
At Sony for 17 years, Don was senior vice president of marketing and communications for Sony Pictures (SP) where he directed corporate communications, marketing and public relations for SP Imageworks, SP Digital Entertainment, SP Animation and Sony Online Entertainment. He founded Smith Brook Farm in 2012 and co-founded Spud Media, LLC, a new entertainment venture serving the family market. He is a member of the Academy of Motion Picture Arts & Sciences, The Television Academy’s Interactive Peer Group, The Visual Effects Society, ASIFA Hollywood, the International Photographers Guild, and Media, Entertainment and Technology Alpha Leaders. He is on the faculty of Boston University’s L.A. Program, holds a visiting scholar post at the University of Southern California’s School of Cinematic Arts, is a consultant to USC’s Entertainment Technology Center. an advisor to Cosmic Forces, Smartoonz, and on the board of advisors for BLUE, the Ocean Film Festival and Conference. He has been a TED speaker and TEDX organizer.
Peter Bemis, recipient of the Key Art Lifetime Achievement Award, was Executive Creative Director of Bemis Balkind for more than 20 years. It’s recent merger with In Sync, brings together AV, home video, print, broadcast, branding and digital for motion picture, television, home entertainment and lifestyle industries. Peter has led teams for such well-known theatrical film campaigns as: “Forrest Gump,” “A Beautiful Mind,” “The King’s Speech,” “Snow White and the Huntsman,” “Black Swan,” “The Butler,” and too many others to mention. His work is included in the permanent collection of the Library of Congress, the Smithsonian Institution and Germany’s Museum fur Kunst und Gewerbe.
Thirty years as CEO/Principal of Mangan Holcomb Partners one of the Mid south’s leading marketing advertising and PR firms. The agency was named company of the year by Arkansas Business and LR Chamber of Commerce. Winner of multiple awards for advertising and public relations work. Winner of the first Psychologically Friendly Workplace Award by the APA. Political experience in multiple campaigns including Central Region Director for Governor Winthrop Rockefeller/ Lt Governor “Footsie Britt,” and advertising campaigns for Governor Frank White, Governor/Attorney General Jim Guy Tucker, Senator/Governor David Pryor, and Congressman Ed Bethune to name a few. Served on numerous boards including National Federation of Parents, Junior Achievement, Centers for Youth and Families, Arkansas Symphony, UofA Foundation Fund Board, Arkansas Gas Association, the Keep Arkansas Beautiful Foundation, River States Council for American Associations of Advertising Agencies, and others.
Devin works at the intersection of the nonprofit sector, the free/libre/open-source (FLO) movement, and grassroots community organizing initiatives to help each benefit from the best practices of others. He began his career as an entrepreneur who developed a challenge-based crowdfunding platform for nonprofit organizations. During this experience, he realized that a lack of collaboration among nonprofits was limiting the nonprofit sector’s effectiveness more than a lack of funding. Since then, Devin has been applying FLO methodologies to civic society’s challenges by developing and deploying software tools and operational techniques for a wide range of groups including software development communities, grassroots organizing initiatives, new media publications, conventional nonprofits, agriculture networks, and most recently, disaster relief coalitions. Devin holds a Bachelor of Science from Northwestern University and a Permaculture Design Certificate from the Center for Bioregional Living.
I Approve This Message exhibit:
Thinc Design
PLAYED App
James Cooper and Flo Heiss, Zooperheiss
Website Production
Unit 9/Roll Studio